Not all sales teams sell the same way, so why should your call analytics look the same?
Most conversation intelligence tools hand you a fixed set of dashboards and say, “Good luck.” But sales leaders know: the devil’s in the details. You need to track what you care about, not what some product manager in an enterprise suite thinks matters.
That’s where custom call analytics come in.
Why Generic Analytics Fall Short
Every sales org has its own playbook:
- One team focuses on pain-led discovery
- Another uses MEDDIC
- A startup wants to hear product feedback
- An agency is watching for discounting too early
But cookie-cutter call analysis doesn’t cut it. You need insight into the specific phrases, topics, and signals that map to your own process.
With rigid systems, you’re stuck digging through transcripts or exporting raw data. That’s time you don’t have.
What Are Custom Queries in Call Analysis?
Custom queries let you define your own rules for what to track in sales conversations:
- Want to surface every mention of “discount”, “price too high”, or “budget”? Done.
- Want to track how often reps mention the new feature you just launched? Easy.
- Want to alert a manager when a competitor’s name comes up? You can.
It’s like having a searchable, filterable index of everything your buyers say — organized how you want, not how your software vendor assumes.
Why This Matters for Lean Sales Teams
Larger teams might afford analysts to dig through raw data. You don’t have that luxury.
You need fast, targeted insights, with zero fluff — so you can:
- Coach reps more effectively
- Share real customer language with marketing
- Catch red flags before deals slip
And since Dialshark doesn’t charge per seat, your entire team can benefit from shared call intelligence, not just managers or admins.
How Dialshark Does Custom Call Analytics Better
Most tools offer basic keyword alerts but Dialshark goes further:
- Build multi-keyword queries with AND/OR logic
- Track phrase usage across time periods
- Combine with batch processing to get overnight insights
- Set smart alerts when thresholds are met (e.g., 3+ mentions of “discount” in one call)
The end result? A lightweight, flexible way to analyze conversations that matches your workflow, not someone else’s.
Real Use Case
One SaaS VP set up a query to track how often reps pushed a new offer — and found it was barely mentioned. Within a week, they adjusted onboarding and increased adoption by 4x.
Without customizable queries, they wouldn’t have known.
Final Thought: Make the Tool Fit You (Not the Other Way Around)
Sales software should serve your process, not force you into its mold.
With Dialshark customizable queries, you’re in control of what matters. Zero fluff. Just focused insights that help your team sell smarter.
Want to see how custom call analytics could work for your team?
